The final pass at every launch-scope page, plus the design system they're built from. Now built against the real VAC brand (lockup, palette, typography) so what you see is what we'll ship. Each page is responsive (desktop + mobile) and consumes the same tokens — so feedback maps one-for-one to implementation.
Each card opens the desktop view. Resize the browser window to see the responsive mobile layout.
Brand assets, color, typography, spacing, buttons, forms, the valuation range component — the spec for implementation.
Open → 01 · HomeHero with the calculator visually central, methodology preview, industry strip, and one soft CTA at the bottom.
Open → 02 · Result statesOne page with a toggle for HOT, WARM, CURIOUS, ICP_BORDERLINE, and NON_ICP. The CTA branching is the central design choice here.
Open → 03 · MethodologyLong-form methodology page: EBITDA, normalization, multiples, scale & quality factors, and what the estimate is not.
Open → 04 · SEO trustOne card per sector, with typical multiple range and the factors that move buyers within it. Built for SEO and credibility.
Open → 05 · Content hubEditorial layout with a serif body for long-form articles. Subscribe is opt-in only; no pre-checked boxes.
Open → 06 · Soft CTARequest page with explicit "what this isn't" promises and an FAQ. Designed to feel low-pressure to ICP users.
Open → 07 · UtilitySingle-purpose contact form for non-valuation enquiries, with clear routing guidance to keep the discussion path uncluttered.
Open →Responsive HTML/CSS — not separate desktop and mobile files. The same document is rendered at two widths below to show how the home page and the calculator result page adapt.
#10746F); navy was already #1E3A8A..btn--accent (teal) added for moments where teal is the right tone — "Subscribe" on Insights, secondary actions on the result cards.